SHOOTING ANGLE

CREATIVE IDEA: ADOPT IS WITH YOU
THE CONCEPT: FRAGRANCE IN MY LIFE
‍
Wearing occasions: A real-life scenario of when Chinese girls use perfume, use French flavor props to increase “Frenchness” .
‍

WEARING OCCASIONS:

• Hang out- picnic/café
• At work
• Before sleep
• Night out- party
• After shower
• Work out- gym
  ‍
  ‍

MOOD&TONE:

Live, Discover, Go, Shine, Chill, Party, Explore, Become.
Fun&Humorous; Creative&Imaginative; Passionate; Positive&Upbeat

‍