The Challenge

Adopt, a French-born perfume, needs localisation for the Chinese market. The brand concept and creative idea should align with the brand's essence while adapting to Chinese culture.

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The Approach

Strategically aligning with the brand concept 'Adopt Is With You': Portable & Affordable, and Freedom-focused. In China, Adopt transforms into a confidence booster and expressive outlet, moving beyond 'simple pleasure' to highlight the differentiating factor of portability. Quality remains pivotal. The Chinese Adapt universe maintains vibrancy while offering comfort, fostering freedom of expression through subtle localization for a more intimate and casual brand personality.

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The Communication

Visual Localisation :  ADOPT IS WITH YOU - Live, Discover, Go, Shine, Chill, Party, Explore, Become.

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Brand Manifesto

It is a spray away
The aroma is our aura, constantly evolving
Live, discover, go, shine, chill, party, explore
The expression is our freedom
We are free to play in whatever way
And whatever it is for you, just live it
And when you do, Adopt is with you

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