The Challenge

YUESAI 2023 has revamped its product lines—RCQ Golden, White Peony, Ginseng. Now, our task is to elevate the brand image in line with L'Oréal's luxe positioning in the Chinese marketplace.

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The Approach

Delving into Nature's robust essence
Explore further, Dream grander.
That's our path ahead.
Adopting a scientific lens,
We delve into our ingredients
Uncovering Nature's potency.
X-ray art pays homage to the allure & might of our TCM.

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The Communication

Go Deeper. Creative assets fuse X-ray imagery with "Warm Science" and Art, crafting 'imaginative' ingredients seamlessly integrated with each product collection.
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The Visual Code of Yuesai

INSPIRATION - CONTEMPORARY CHINESE AESTHETIC
AMBIENCE - MODERN/AUTHENTIC/MINIMAL/PRISTINE/REFINED/CULTURED
TCM - EXPLORING NATURE'S POTENT POWER
SCIENCE - CHAMPIONING WARM SCIENCE
TEXTURE - AN ARTISTIC FEAST FOR THE EYES
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