Creative Idea

FIND YOUR CLUB
同为「邑」类 不同精彩
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The idea of the concept and slogan is to establish “CLUB” with a clear emotional linkage with young consumers and cleverly bring it back to our product name/category to strenghthen the brand impression.
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In our concept, we redefine “Club” and answer consumers’ emotional needs– connect with people who share the same tastes and values. And the Chinese slogan “邑”类 points out our targets’ superior taste in choosing Cognac and their multi-faceted lifestyle. In different and exquisite tastes, they are not alone. Through CLUB, they will find the emotional connection to shine together with like-minded people in different areas. The slogan also echoes back to the Remy Martin brand tagline “Team up for excellence”.

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