Sheba
The brand campaign for launching new products as well as communicate the new overarching idea.
Client
Mars Petcare
Service
Creative Idea Brand Videos Visual design
Category
Pets
Mars Petcare
Creative Idea Brand Videos Visual design
Pets
In 2022, Sheba, a globally renowned cat food brand, sought to undertake a comprehensive upgrade.
Brand Level: Intimate Interaction in the Feeding Scenario. Sheba is the preferred choice of discerning cat owners seeking to express their affection for their feline companions. The brand has played a pivotal role in enhancing the intimacy between humans and cats.
Product Level: Unprecedented Taste for Cats. Since its inception in Europe in 1982, Sheba has emerged as a premium cat food brand that is adored by felines worldwide. The brand continues to evolve its product line, providing cats with unparalleled taste.
Consumer Level: The Quest for Tasty and Sophisticated Cat Food. Sheba endeavors to pamper cats with the finest culinary offerings, striving to provide pet owners with the best possible experience.
To further refine the brand's communication with consumers, we devel- oped the core concept of "Sharing Heartwarming Food Moments." This idea aims to create a close bond between humans and their feline com- panions.
